Zimbabwe is in the running for two awards at the 2010 World Travel Awards after the country was last week nominated in two categories, raising hopes that the country is slowly turning the corner just in time for the Soccer World Cup set for June. The country's prime tourist resort, Victoria Falls, was nominated for Africa's Leading Destination while African Impact received its second successive nomination, after failing to get the award last year, for Africa's Leading Conservation Company.

Victoria Falls, which is leading in the country's turnaround efforts to put back the tourism industry back at the top, and is known around the world as Africa's Adventure Capital, is facing competition from, among others, Serengeti, Cape Town and Mount Kilimanjaro.